With brochures you may have given a lot of general information about whom you are and what amazing things you can do for your clients, but what if you want to dive into more detail? That, my friend, is when you should consider an Info or Sell Sheet! Like many other print materials, brand consistency should be one of your first considerations when laying out...
Read MoreKeep in the fold with brochures
We’ve discussed the effect of business cards on your brand and your business, so the next logical extension of your brand is brochures! Unlike business cards, brochures are an opportunity to tell a reader more about your product or service. While some consider a brochure a “throw away” piece of collateral, I tend to disagree. With the right look and...
Read MoreLet’s get down to business… cards
I recently came across a wonderful infographic on the psychology of a business card, so I wanted to spend some time talking about some considerations when creating a business card of your very own. A business card is a critical business tool, even in today’s digital age. In branding, next to your logo, the business card is traditionally a central...
Read MorePrintchomp Goes Live!
Printchomp, the real-time marketplace for ordering print goods is live! When our Founder and Co-Founder were coming up with the ideas and design for Printchomp, one thing was abundantly clear: Whether you’re a business owner, designer or a printer current online solutions for ordering print can be a very tedious and time-consuming task. With Printchomp,...
Read MoreCMYK… What? A Summary of Standard Print Terminology
Whether you’re a designer or just a business owner looking to get some printing done through Printchomp, you may run into some terminology that will have you scratching your head. Let’s run through some of the common terms to make preparing a file easier for you and the printer CYMK stands for Cyan, Yellow, Magenta and Black (the K). These are the four...
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